What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

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Prada Virgin Wool Skirt in White

Crown Princess Mette Marit, Bottoms, Crown Princess Mary

Prada Virgin Wool Skirt in White

Crown Princess Mette Marit, Bottoms, Crown Princess Mary

Crown Princess Mette Marit, Bottoms, Crown Princess Mary

All tagged 6Sept25-MD

Jacquemus The Small Calino Bag in Light Ivory

Jan 11

Jan 11 Jacquemus The Small Calino Bag in Light Ivory

Marie Ducruet, Bags

ASOS DESIGN Ruched Maxi Dress with Puff Sleeve in Self Check in Sage Green

Jan 11

Jan 11 ASOS DESIGN Ruched Maxi Dress with Puff Sleeve in Self Check in Sage Green

Marie Ducruet, Dresses

Geox Eraklia High C Sandals

Sep 8

Sep 8 Geox Eraklia High C Sandals

Marie Ducruet, Shoes