What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 7Apr25-Alex

MoMA Champion Hoodie in Black

Nov 28

Nov 28 MoMA Champion Hoodie in Black

Princess Alexandra Monaco, Outerwear

Studio Strand 18 Miles Cap in Forest

Nov 27

Nov 27 Studio Strand 18 Miles Cap in Forest

Princess Alexandra Monaco, Hats

Celine Dog Cabas in Triomphe Canvas with Leopard Print and Calfskin

Nov 27

Nov 27 Celine Dog Cabas in Triomphe Canvas with Leopard Print and Calfskin

Princess Alexandra Monaco, Bags