What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 7Dec10

Alessandro Oteri Lady Eve Clutch in Black Silk

Apr 24

Apr 24 Alessandro Oteri Lady Eve Clutch in Black Silk

Princess Caroline, Bags

Chanel Knee-Length Lace Dress

Apr 3

Apr 3 Chanel Knee-Length Lace Dress

Charlotte Casiraghi, Dresses

Alberta Ferretti Pleated Gown with Embellishment

Mar 8

Mar 8 Alberta Ferretti Pleated Gown with Embellishment

Princess Caroline, Gowns