What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Prince and Princess of Wales attend Wimbledon Men's Singles Final

July 12, 2026

The Prince and Princess of Wales attend Wimbledon Men's Singles Final

July 12, 2026

July 12, 2026

Latest Find

Featured

Emilia Wickstead Tidus Sleeved Dress

Duchess of Cambridge, Dresses

Emilia Wickstead Tidus Sleeved Dress

Duchess of Cambridge, Dresses

Duchess of Cambridge, Dresses

All tagged 7Dec16-Eug

L.K. Bennett Sumner Boots in Black Suede

Oct 30

Oct 30 L.K. Bennett Sumner Boots in Black Suede

Princess Beatrice, Princess Eugenie, Shoes

Mark Bradford Be Strong Boquan Necklace

Mar 9

Mar 9 Mark Bradford Be Strong Boquan Necklace

Princess Eugenie, Accessories, Necklace

Aspinal of London The Trunk Clutch in Black Leather with Silver Hardware

Feb 18

Feb 18 Aspinal of London The Trunk Clutch in Black Leather with Silver Hardware

Princess Eugenie, Bags

Sportmax Maine Coat in Teal Blue

Feb 18

Feb 18 Sportmax Maine Coat in Teal Blue

Princess Eugenie, Outerwear