What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Doctor Cutillas 81220 Court Shoes

Queen Sofia, Shoes

Doctor Cutillas 81220 Court Shoes

Queen Sofia, Shoes

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Queen Sofia, Shoes

All tagged 7Dec17-Bea

Vera Pelle Top Handle Tote Bag in Green

Oct 1

Oct 1 Vera Pelle Top Handle Tote Bag in Green

Princess Beatrice, Bags

Mehry Mu Initial Pochette in Grey

Jan 16

Jan 16 Mehry Mu Initial Pochette in Grey

Princess Beatrice, Bags, Princess Alexia of Greece

Misha Nonoo Alma Pleated Dress

Oct 8

Oct 8 Misha Nonoo Alma Pleated Dress

Princess Beatrice, Dresses

Kurt Geiger Britton Pumps in Black

Sep 23

Sep 23 Kurt Geiger Britton Pumps in Black

Princess Beatrice, Shoes