What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

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Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

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Charlotte Casiraghi, Bags

All tagged 7Feb23-Max2

Valentino Floral Sheer Dress in Taupe

May 22

May 22 Valentino Floral Sheer Dress in Taupe

Queen Maxima, Dresses

Gianvito Rossi Nicole Slingback Pumps in Black

May 14

May 14 Gianvito Rossi Nicole Slingback Pumps in Black

Queen Maxima, Shoes