What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 7Jan24-Z1

Sarah J Curtis The New Classic Panama Hat in Ivory/Black

Jan 13

Jan 13 Sarah J Curtis The New Classic Panama Hat in Ivory/Black

Zara Phillips, Hats

Dune London Kai Snaffle-Trim Leather Espadrille Wedges in Ecru

Jan 7

Jan 7 Dune London Kai Snaffle-Trim Leather Espadrille Wedges in Ecru

Zara Phillips, Shoes

Rebecca Vallance Katerina Puff Sleeve Midi Dress

Jan 7

Jan 7 Rebecca Vallance Katerina Puff Sleeve Midi Dress

Zara Phillips, Dresses

Bvlgari BV 8252 Sunglasses in 5520 8G

Jun 17

Jun 17 Bvlgari BV 8252 Sunglasses in 5520 8G

Zara Phillips, Accessories, Sunglasses

Aspinal of London Micro Lottie Bag in Ivory Pebble

May 28

May 28 Aspinal of London Micro Lottie Bag in Ivory Pebble

Bags, Zara Phillips