What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia visit Värmland

Feb 28, 2026

King Carl Gustaf and Queen Silvia visit Värmland

Feb 28, 2026

Feb 28, 2026

Latest Find

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Rebecca Vallance Embellished Square Clutch in Silver

Zara Phillips, Bags

Rebecca Vallance Embellished Square Clutch in Silver

Zara Phillips, Bags

Zara Phillips, Bags

All tagged 7Jan26-Z

ALÉMAIS Villa Romantica Mini Dress

Feb 28

Feb 28 ALÉMAIS Villa Romantica Mini Dress

Zara Phillips, Dresses

Tilly Sveaas Small Interlock Bracelet in Gold

Apr 19

Apr 19 Tilly Sveaas Small Interlock Bracelet in Gold

Zara Phillips, Accessories, Bracelet

Aspinal of London Enamel Bracelet in White

Feb 16

Feb 16 Aspinal of London Enamel Bracelet in White

Zara Phillips, Accessories, Bracelet

Shrimps Jonquil Earrings

Sep 29

Sep 29 Shrimps Jonquil Earrings

Zara Phillips, Accessories, Earrings

Dune London Kai Snaffle-Trim Leather Espadrille Wedges in Ecru

Jan 7

Jan 7 Dune London Kai Snaffle-Trim Leather Espadrille Wedges in Ecru

Zara Phillips, Shoes

Aspinal of London Camera 'A' Bag in Ivory Pebble

Jul 18

Jul 18 Aspinal of London Camera 'A' Bag in Ivory Pebble

Zara Phillips, Bags