What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 7Jul17-M

Siman Tu Chandelier Earrings in White

Nov 21

Nov 21 Siman Tu Chandelier Earrings in White

Queen Maxima, Accessories, Earrings, Princess Ariane, Princess Catharina-Amalia

Longchamp Le Pliage Small Tote Bag in Blue

Nov 21

Nov 21 Longchamp Le Pliage Small Tote Bag in Blue

Queen Maxima, Bags

Sonia Rykiel Striped Cotton Shirt with Puff Sleeves

Nov 21

Nov 21 Sonia Rykiel Striped Cotton Shirt with Puff Sleeves

Queen Maxima, Tops