What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 7Jul25-Alex

Tod's Asymmetrical Viscose Dress

Jul 7

Jul 7 Tod's Asymmetrical Viscose Dress

Princess Alexandra Monaco, Dresses

Tod's T Timeless Flap Bag in Leather Micro

Jul 6

Jul 6 Tod's T Timeless Flap Bag in Leather Micro

Princess Alexandra Monaco, Bags

Cartier Baignoire Watch in Yellow Gold with Black Strap

May 4

May 4 Cartier Baignoire Watch in Yellow Gold with Black Strap

Princess Alexandra Monaco, Accessories, Watches

Sandy Liang Slingback 45 Pumps in Optic White Nappa

May 25

May 25 Sandy Liang Slingback 45 Pumps in Optic White Nappa

Princess Alexandra Monaco, Shoes