What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

August 19, 2026

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Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

All tagged 7Jun07

Oct 22

Oct 22 Salvatore Ferragamo Cut Out Pumps

Heaven

Queen Sonja, Shoes

Oct 22

Oct 22 Christian Dior Flap Shoulder Bag

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Queen Sonja, Bags

Aug 7

Aug 7 Chanel 2007 Resort Luxe Ligne Tote

Sarah Williams

Queen Sonja, Bags

Dec 27

Dec 27 Bottega Veneta Veneta Bag in White

Sarah Williams

Princess Madeleine, Bags

Sep 12

Sep 12 Prada Jewelled Low Heel Sandals in Brown Leather

Heaven

Crown Princess Mette Marit, Shoes

Mar 16

Mar 16 Prada Medium Boston Bag in White

Sarah Williams

Duchess of Cambridge, Bags

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 22 Salvatore Ferragamo Cut Out Pumps

Oct 22 Christian Dior Flap Shoulder Bag

Aug 7 Chanel 2007 Resort Luxe Ligne Tote

Dec 27 Bottega Veneta Veneta Bag in White

Sep 12 Prada Jewelled Low Heel Sandals in Brown Leather

Mar 16 Prada Medium Boston Bag in White

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