What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

August 28, 2026

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Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

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May 24 Christine Hvelplund Globe Earrings in White Gold

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May 24 Walter Steiger for Akris Satin Ballet Flats in Black

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May 24 Naledi Copenhagen NB22 Signature 2-zip Tote Bag in Camel

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Nov 29 Christian Louboutin Simple 85 Pumps in Nude Leather

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Princess Marie, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

May 24 Christine Hvelplund Globe Earrings in White Gold

May 24 Walter Steiger for Akris Satin Ballet Flats in Black

May 24 Naledi Copenhagen NB22 Signature 2-zip Tote Bag in Camel

May 23 Celine Phantom Tote in Grey Croc

May 23 Valentino Rockstud Leather Sandals

Nov 29 Christian Louboutin Simple 85 Pumps in Nude Leather

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