What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 7Jun22-Mathilde

Giorgio Armani Borgonuovo 11 Bag in Pink Croc Embossed

Jun 7

Jun 7 Giorgio Armani Borgonuovo 11 Bag in Pink Croc Embossed

Queen Mathilde, Bags

Giorgio Armani Asymmetric Top Line Pumps in Pink Leather

Jun 7

Jun 7 Giorgio Armani Asymmetric Top Line Pumps in Pink Leather

Queen Mathilde, Shoes

Emporio Armani Oversized Duster Coat in Snake-motif Jacquard

Apr 20

Apr 20 Emporio Armani Oversized Duster Coat in Snake-motif Jacquard

Queen Mathilde, Outerwear