What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 7Jun23-Max

Natan Tunox Skirt in Black Rustic Jacquard

Jun 7

Jun 7 Natan Tunox Skirt in Black Rustic Jacquard

Queen Maxima, Bottoms

Natan Couture N3988 Sandals in White Leather

Apr 27

Apr 27 Natan Couture N3988 Sandals in White Leather

Queen Maxima, Shoes

Marina Raphael June Bag

Apr 19

Apr 19 Marina Raphael June Bag

Princess Ariane, Bags, Queen Maxima, Princess Alexia