What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 7Mar12

Zara Cotton Belted Coat

Aug 9

Aug 9 Zara Cotton Belted Coat

Princess Beatrice, Outerwear

Uterque Multicolored Tweed Jacket

Feb 14

Feb 14 Uterque Multicolored Tweed Jacket

Queen Letizia, Outerwear

Fay Virginia Coat in Black

Oct 31

Oct 31 Fay Virginia Coat in Black

Queen Letizia, Outerwear, Princess Leonor

Chanel Comète Earrings

Sep 10

Sep 10 Chanel Comète Earrings

Queen Letizia, Earrings, Accessories