What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 7May18-Bea

Topshop RAPHAEL Sandals in Black and Rose Gold

May 5

May 5 Topshop RAPHAEL Sandals in Black and Rose Gold

Princess Beatrice, Shoes

Kotur Espey Clutch in Black Elaphe with Crystal-Embellished Clasp

Oct 29

Oct 29 Kotur Espey Clutch in Black Elaphe with Crystal-Embellished Clasp

Princess Beatrice, Bags, Princess Eugenie

Alberta Ferretti Long-Sleeved Embellished Gown in Purple

Oct 3

Oct 3 Alberta Ferretti Long-Sleeved Embellished Gown in Purple

Princess Beatrice, Dresses