What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

Read more →

November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Read more →

Queen Mathilde, Bottoms

All tagged 7Nov14-L

Magrit 18920 Platform Pumps in Red Leather

Jul 24

Jul 24 Magrit 18920 Platform Pumps in Red Leather

Queen Letizia, Shoes

Uterque Animal Print Chiffon Blouse

Feb 19

Feb 19 Uterque Animal Print Chiffon Blouse

Queen Letizia, Tops

Uterque Floral Appliqué Bag in Red

Jun 28

Jun 28 Uterque Floral Appliqué Bag in Red

Queen Letizia, Bags