What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 7Nov19-M

Oscar de la Renta Camel Hair and Wool Cape

Jan 14

Jan 14 Oscar de la Renta Camel Hair and Wool Cape

Crown Princess Mary, Outerwear

Giuliva Heritage Ada Midi Skirt in Tan

Nov 9

Nov 9 Giuliva Heritage Ada Midi Skirt in Tan

Crown Princess Mary, Bottoms

CO Essential Wool Sweater in White

Oct 9

Oct 9 CO Essential Wool Sweater in White

Crown Princess Mary, Tops, Crown Princess Mette Marit, Princess Ingrid-Alexandra

Naledi Copenhagen Allana Ostrich Clutch in Latte Beige

Sep 5

Sep 5 Naledi Copenhagen Allana Ostrich Clutch in Latte Beige

Crown Princess Mary, Bags

Gianvito Rossi Gianvito 105 Pumps in Nude Python

Aug 26

Aug 26 Gianvito Rossi Gianvito 105 Pumps in Nude Python

Crown Princess Mary, Shoes