What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

Read more →

August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Read more →

Benedikte Thoustrup, Accessories, Sunglasses

All tagged 7Nov25-M

Prada Thin Leather Belt in Navy Embossed

Oct 10

Oct 10 Prada Thin Leather Belt in Navy Embossed

Crown Princess Mary, Accessories

Jesper Hovring Cara Shirt

Apr 29

Apr 29 Jesper Hovring Cara Shirt

Crown Princess Mary, Tops

Prada Pointed Toe 100 Pumps in Beige Leather

Oct 19

Oct 19 Prada Pointed Toe 100 Pumps in Beige Leather

Crown Princess Mary, Shoes

Quidam Calfskin Leather Clutch in Navy

Sep 15

Sep 15 Quidam Calfskin Leather Clutch in Navy

Crown Princess Victoria, Bags, Crown Princess Mary

Sophie Bille Brahe Boucle Ensemble Earrings

Aug 28

Aug 28 Sophie Bille Brahe Boucle Ensemble Earrings

Crown Princess Mary, Earrings, Accessories