What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

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November 6, 2026

Latest Find

Featured

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

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Princess Charlene, Outerwear

All tagged 7Oct26-V

Bush Princess Tala Bag in Olive

Jun 16

Jun 16 Bush Princess Tala Bag in Olive

Crown Princess Victoria, Bags

Soft Goat Boyfriend O-neck Jumper in Natural Sand

Dec 3

Dec 3 Soft Goat Boyfriend O-neck Jumper in Natural Sand

Crown Princess Victoria, Tops

Alexandré de Paris Large Clip

Nov 26

Nov 26 Alexandré de Paris Large Clip

Crown Princess Victoria, Accessories, Hats

Adidas Original Court Vantage Sneakers

Sep 8

Sep 8 Adidas Original Court Vantage Sneakers

Crown Princess Victoria, Shoes