What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

Read more →

August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

Read more →

Princess Estelle, Dresses

All tagged 7Sept22-V

H&M Pleated Skirt in Teal

Nov 9

Nov 9 H&M Pleated Skirt in Teal

Crown Princess Victoria, Bottoms

Kreuger Jewellery Amiral Necklace

Jun 8

Jun 8 Kreuger Jewellery Amiral Necklace

Crown Princess Victoria, Accessories, Necklace, Princess Estelle

AVAVAV Short Sleeve Plisse Collar Blouse

Aug 25

Aug 25 AVAVAV Short Sleeve Plisse Collar Blouse

Crown Princess Victoria, Tops

Ebba Brahe Bridge Bracelet

Sep 17

Sep 17 Ebba Brahe Bridge Bracelet

Crown Princess Victoria, Accessories, Bracelet

Epoch Lady Chronograph with Diamonds

Sep 17

Sep 17 Epoch Lady Chronograph with Diamonds

Crown Princess Victoria, Accessories, Watches