What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 7Sept23-MM

Mia Moltrasio Velvet Flat Shoes in Black

Sep 8

Sep 8 Mia Moltrasio Velvet Flat Shoes in Black

Shoes, Crown Princess Mette Marit

Undorn Dazy Jumpsuit

Sep 4

Sep 4 Undorn Dazy Jumpsuit

Crown Princess Mette Marit, Jumpsuits

Cartier Clash de Cartier Small Ring in 18K Gold

Nov 14

Nov 14 Cartier Clash de Cartier Small Ring in 18K Gold

Crown Princess Mette Marit, Rings, Accessories, Pauline Ducruet, Princess Ingrid-Alexandra

Max Mara Belted Front Pockets Coat in Navy

Jun 15

Jun 15 Max Mara Belted Front Pockets Coat in Navy

Crown Princess Mette Marit, Outerwear

Loewe Anagram T-Pouch in Oxblood/Rouge

Sep 3

Sep 3 Loewe Anagram T-Pouch in Oxblood/Rouge

Bags, Crown Princess Mette Marit