What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Sep 7, 2025

Princess Madeleine visits Gröna Lund with Min Stora Dag

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Queen Letizia, Dresses

Max Mara Pleated Dress

Queen Letizia, Dresses

All tagged 7Sept25-Mad

Sep 7

Sep 7 Veronica Beard Heti Top

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Princess Madeleine, Tops

Jun 18

Jun 18 Zara Contrast Trainers

Heaven

Princess Madeleine, Shoes

Jun 6

Jun 6 ME and EM Lightweight Sharp Shoulder Blazer in Mint Sorbet

Sarah Williams

Princess Madeleine, Outerwear

Jun 6

Jun 6 ME and EM Wide-Leg Tailored Trousers in Mint Sorbet

Sarah Williams

Princess Madeleine, Bottoms

Jun 21

Jun 21 Cartier Love Bracelet with 4 Diamonds

Sarah Williams

Princess Madeleine, Bracelet, Accessories, Crown Princess Mary

Jun 21

Jun 21 Ebba Brahe Loberöd Necklace

Sarah Williams

Princess Madeleine, Accessories, Necklace

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Sep 7 Veronica Beard Heti Top

Jun 18 Zara Contrast Trainers

Jun 6 ME and EM Lightweight Sharp Shoulder Blazer in Mint Sorbet

Jun 6 ME and EM Wide-Leg Tailored Trousers in Mint Sorbet

Jun 21 Cartier Love Bracelet with 4 Diamonds

Jun 21 Ebba Brahe Loberöd Necklace

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