What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

August 19, 2026

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Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

All tagged 7Sept25-Mad

Sep 7

Sep 7 Veronica Beard Heti Top

Sarah Williams

Princess Madeleine, Tops

Jun 18

Jun 18 Zara Contrast Trainers

Heaven

Princess Madeleine, Shoes

Jun 6

Jun 6 ME and EM Lightweight Sharp Shoulder Blazer in Mint Sorbet

Sarah Williams

Princess Madeleine, Outerwear

Jun 6

Jun 6 ME and EM Wide-Leg Tailored Trousers in Mint Sorbet

Sarah Williams

Princess Madeleine, Bottoms

Jun 21

Jun 21 Cartier Love Bracelet with 4 Diamonds

Sarah Williams

Princess Madeleine, Bracelet, Accessories, Crown Princess Mary

Jun 21

Jun 21 Ebba Brahe Loberöd Necklace

Sarah Williams

Princess Madeleine, Accessories, Necklace

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Sep 7 Veronica Beard Heti Top

Jun 18 Zara Contrast Trainers

Jun 6 ME and EM Lightweight Sharp Shoulder Blazer in Mint Sorbet

Jun 6 ME and EM Wide-Leg Tailored Trousers in Mint Sorbet

Jun 21 Cartier Love Bracelet with 4 Diamonds

Jun 21 Ebba Brahe Loberöd Necklace

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