What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 8Aug24-Marg

Lands' End Striped Polo Shirt

Aug 13

Aug 13 Lands' End Striped Polo Shirt

Queen Margrethe, Tops

Uniqlo Ultra Light Down Compact Jacket in Natural

Aug 13

Aug 13 Uniqlo Ultra Light Down Compact Jacket in Natural

Outerwear, Queen Margrethe, Princess Laurentien

Tamaris 24213 Slippers in Navy

Aug 13

Aug 13 Tamaris 24213 Slippers in Navy

Shoes, Queen Margrethe