What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 8Dec18

Dulong Fine Jewelry Glory Tennis Bracelet

Jun 29

Jun 29 Dulong Fine Jewelry Glory Tennis Bracelet

Crown Princess Mary, Accessories, Bracelet

Heartmade Embroidered Cape

Feb 2

Feb 2 Heartmade Embroidered Cape

Crown Princess Mary, Outerwear

Prada Platform Suede Boots in Black

Dec 24

Dec 24 Prada Platform Suede Boots in Black

Crown Princess Mary, Shoes

Prada Pleated Printed Silk-voile Midi Skirt in Purple

May 1

May 1 Prada Pleated Printed Silk-voile Midi Skirt in Purple

Crown Princess Mary, Bottoms

Bottega Veneta Campana Hobo Bag in Black

Sep 20

Sep 20 Bottega Veneta Campana Hobo Bag in Black

Crown Princess Mary, Bags, Grand Duchess Maria Teresa