What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 8Dec19

Prada Textured Wool Coat in Navy and Black

Mar 1

Mar 1 Prada Textured Wool Coat in Navy and Black

Crown Princess Mette Marit, Outerwear

Penelope Chilvers Incredible Moccasin Pony Skin Lace Up Boots in White

Sep 5

Sep 5 Penelope Chilvers Incredible Moccasin Pony Skin Lace Up Boots in White

Crown Princess Mette Marit, Shoes

The Elder Statesman Fast Ocean Sweater

Aug 23

Aug 23 The Elder Statesman Fast Ocean Sweater

Princess Maria-Olympia, Tops