What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

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November 6, 2026

Latest Find

Featured

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

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Princess Charlene, Outerwear

All tagged 8Dec19

Prada Textured Wool Coat in Navy and Black

Mar 1

Mar 1 Prada Textured Wool Coat in Navy and Black

Crown Princess Mette Marit, Outerwear

Penelope Chilvers Incredible Moccasin Pony Skin Lace Up Boots in White

Sep 5

Sep 5 Penelope Chilvers Incredible Moccasin Pony Skin Lace Up Boots in White

Crown Princess Mette Marit, Shoes

The Elder Statesman Fast Ocean Sweater

Aug 23

Aug 23 The Elder Statesman Fast Ocean Sweater

Princess Maria-Olympia, Tops