What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 8Dec24

Harris Wharf London Houndstooth-Pattern Blazer

Dec 9

Dec 9 Harris Wharf London Houndstooth-Pattern Blazer

Crown Princess Mary, Outerwear

Fendi Peekaboo Essential Bag in Python

Dec 8

Dec 8 Fendi Peekaboo Essential Bag in Python

Grand Duchess Maria Teresa, Bags

Natan Balda Jacket

Sep 17

Sep 17 Natan Balda Jacket

Grand Duchess Maria Teresa, Outerwear

The Fold Cecille Jacket in Cobalt Blue

Apr 9

Apr 9 The Fold Cecille Jacket in Cobalt Blue

Crown Princess Mary, Outerwear

The Fold Adelaide Trousers in Cobalt Blue

Apr 9

Apr 9 The Fold Adelaide Trousers in Cobalt Blue

Crown Princess Mary, Bottoms

Gucci Rectangle Frame Glasses

Mar 23

Mar 23 Gucci Rectangle Frame Glasses

Crown Princess Mary, Accessories, Sunglasses

Newhouse Halifax Jacket

Dec 5

Dec 5 Newhouse Halifax Jacket

Outerwear, Queen Silvia

Sophie Bille Brahe Boucle Ensemble Earrings

Aug 28

Aug 28 Sophie Bille Brahe Boucle Ensemble Earrings

Crown Princess Mary, Earrings, Accessories