What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2025

Swedish Royal Couple and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2025

Dec 21, 2025

Latest Find

Featured

Zimmermann Wylie Belted Broderie Anglaise Dress

Crown Princess Marie Chantal, Dresses

Zimmermann Wylie Belted Broderie Anglaise Dress

Crown Princess Marie Chantal, Dresses

Crown Princess Marie Chantal, Dresses

All tagged 8Dec25-Marie

Trifari Tanjore Brooch

Aug 19

Aug 19 Trifari Tanjore Brooch

Princess Marie, Accessories, Brooches

Hugo Boss Cellea Coat in Dark Green

Dec 24

Dec 24 Hugo Boss Cellea Coat in Dark Green

Princess Marie, Outerwear