What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

Featured

Zapa Russel Dress in Blue

Marie Ducruet, Dresses

Zapa Russel Dress in Blue

Marie Ducruet, Dresses

Marie Ducruet, Dresses

All tagged 8Jan26-Math

Natan Couture Nema Skirt in Light Pink

Oct 21

Oct 21 Natan Couture Nema Skirt in Light Pink

Queen Mathilde, Bottoms

Giorgio Armani Scalloped High Heel Pumps in Light Pink Satin

Nov 24

Nov 24 Giorgio Armani Scalloped High Heel Pumps in Light Pink Satin

Queen Mathilde, Shoes

Giorgio Armani La Prima Clutch in Light Pink Satin

Nov 24

Nov 24 Giorgio Armani La Prima Clutch in Light Pink Satin

Queen Mathilde, Bags

Leysen Mathilde Earrings in Diamond & Pink Gemstone

Jul 21

Jul 21 Leysen Mathilde Earrings in Diamond & Pink Gemstone

Queen Mathilde, Accessories, Earrings