What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 8Jul22-Alex

APM Monaco White Silver Zirconium Earrings

Mar 5

Mar 5 APM Monaco White Silver Zirconium Earrings

Princess Alexandra Monaco, Accessories, Earrings, Princess Caroline

Giambattista Valli HC Striped Ball Gown

Jul 8

Jul 8 Giambattista Valli HC Striped Ball Gown

Princess Alexandra Monaco, Gowns