What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 8Jul22-Bea1

Kurt Geiger Yasmin Heels in Silver

Jul 10

Jul 10 Kurt Geiger Yasmin Heels in Silver

Princess Beatrice, Shoes

Self-Portrait Tailored Bouclé and Chiffon Midi Dress in Cream

Sep 22

Sep 22 Self-Portrait Tailored Bouclé and Chiffon Midi Dress in Cream

Duchess of Cambridge, Dresses, Princess Beatrice