What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 8Jul23

Zara Draped Neckline Midi Dress in Orange

Oct 22

Oct 22 Zara Draped Neckline Midi Dress in Orange

Charlotte Casiraghi, Dresses

Chanel T-Bar Flat Sandals in Gold Leather

Sep 10

Sep 10 Chanel T-Bar Flat Sandals in Gold Leather

Charlotte Casiraghi, Shoes

Chloé Bandana-Print Trousers in Blue

Jul 23

Jul 23 Chloé Bandana-Print Trousers in Blue

Princess Caroline, Bottoms

Chloé Bandana-Print Shirt in Blue

Jul 23

Jul 23 Chloé Bandana-Print Shirt in Blue

Princess Caroline, Tops

Chanel Mini Flap Bag in White Lambskin & Resin Gold-Tone Metal

Dec 28

Dec 28 Chanel Mini Flap Bag in White Lambskin & Resin Gold-Tone Metal

Charlotte Casiraghi, Bags, Princess Caroline

Jun 30

Jun 30 Chanel Interlocking CC Logo T-Strap Sandals

Princess Caroline, Shoes