What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

Read more →

August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Read more →

Princess Sofia, Tops

All tagged 8Jul26-IS

Calzados Picon Sofia Espadrilles in White

Jul 10

Jul 10 Calzados Picon Sofia Espadrilles in White

Infanta Sofia, Shoes

Claudie Pierlot Straight Trousers

Jul 8

Jul 8 Claudie Pierlot Straight Trousers

Infanta Sofia, Bottoms

Ba&Sh Malta Top in White

Jul 9

Jul 9 Ba&Sh Malta Top in White

Infanta Sofia, Tops