What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 8Mar23-K

Spells of Love Teardrop Hoops with Garnet Charm

Mar 9

Mar 9 Spells of Love Teardrop Hoops with Garnet Charm

Duchess of Cambridge, Earrings, Accessories

Holland Cooper Astoria Knit Sweater

Mar 8

Mar 8 Holland Cooper Astoria Knit Sweater

Duchess of Cambridge, Tops

G-Star Raw High G-Shape Cargo Skinny Pants

Mar 21

Mar 21 G-Star Raw High G-Shape Cargo Skinny Pants

Duchess of Cambridge, Bottoms

Berghaus Supalite II Gortex Boots

Apr 26

Apr 26 Berghaus Supalite II Gortex Boots

Shoes, Duchess of Cambridge