What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 8May25-K

Juliette Botterill Flower & Feather Teardrop Hat

Nov 10

Nov 10 Juliette Botterill Flower & Feather Teardrop Hat

Duchess of Cambridge, Hats

Demellier London The Nano Montreal Bag in Deep Toffee Smooth

May 7

May 7 Demellier London The Nano Montreal Bag in Deep Toffee Smooth

Duchess of Cambridge, Bags

Ralph Lauren Celia Pumps in RL Gold Calfskin

Sep 15

Sep 15 Ralph Lauren Celia Pumps in RL Gold Calfskin

Duchess of Cambridge, Shoes

Sophie Habsburg Ginny Clutch in Blue

Dec 27

Dec 27 Sophie Habsburg Ginny Clutch in Blue

Countess of Wessex, Bags