What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

Read more →

September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Read more →

Princess Laurentien, Accessories, Bracelet

All tagged 8Nov25-Marie

Massimo Dutti Checked Double Breasted Blazer

Nov 9

Nov 9 Massimo Dutti Checked Double Breasted Blazer

Princess Marie, Outerwear

Mauboussin Tu Es La Sublime Fleur De Ma Vie Earrings in Rose Gold/Pink Sapphires/Rubies

Apr 16

Apr 16 Mauboussin Tu Es La Sublime Fleur De Ma Vie Earrings in Rose Gold/Pink Sapphires/Rubies

Princess Marie, Accessories, Earrings

Zadig et Voltaire Uma Python Clutch in Garnet

Sep 30

Sep 30 Zadig et Voltaire Uma Python Clutch in Garnet

Princess Marie, Bags

Rolex Datejust Watch in Silver & Rose Gold

Feb 27

Feb 27 Rolex Datejust Watch in Silver & Rose Gold

Princess Marie, Accessories, Watches