What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 8Oct10

Ralph Lauren Oversized Coat

Aug 8

Aug 8 Ralph Lauren Oversized Coat

Crown Princess Mary, Outerwear

Heartmade Belted Tunic in Pink

Jun 15

Jun 15 Heartmade Belted Tunic in Pink

Crown Princess Mary, Tops

Dolce & Gabbana Cheetah Patent Leather Pumps

Jun 15

Jun 15 Dolce & Gabbana Cheetah Patent Leather Pumps

Crown Princess Mary, Shoes