What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

Featured

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

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Charlotte Casiraghi, Bags

All tagged 8Oct17

Chloé Marcie Pochette Crossbody Bag in Brown Leather

Jun 18

Jun 18 Chloé Marcie Pochette Crossbody Bag in Brown Leather

Crown Princess Mary, Bags, Princess Isabella

Étoile Isabel Marant Broderie Anglaise Dill Blouse in White

Apr 29

Apr 29 Étoile Isabel Marant Broderie Anglaise Dill Blouse in White

Crown Princess Mary, Tops

Ole Yde Jimi Coat

Nov 5

Nov 5 Ole Yde Jimi Coat

Crown Princess Mary, Outerwear

Isabel Marant Diego Ruched Top

Aug 25

Aug 25 Isabel Marant Diego Ruched Top

Princess Maria-Olympia, Tops

Chloé Lauren Scalloped Ballet Flats in Nude Leather

Dec 4

Dec 4 Chloé Lauren Scalloped Ballet Flats in Nude Leather

Crown Princess Mary, Shoes

Britt Sisseck Pussy Bow Shirt in White

Nov 5

Nov 5 Britt Sisseck Pussy Bow Shirt in White

Crown Princess Mary, Tops

Gianvito Rossi Mesh-Paneled Pumps in Black Suede

Sep 2

Sep 2 Gianvito Rossi Mesh-Paneled Pumps in Black Suede

Crown Princess Mary, Shoes