What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 8Sept15-Bea

Stuart Weitzman Giveable Ballet Flats in Black Patent Leather

May 2

May 2 Stuart Weitzman Giveable Ballet Flats in Black Patent Leather

Princess Beatrice, Shoes

H&M Printed Open Jacket

Nov 6

Nov 6 H&M Printed Open Jacket

Princess Beatrice, Outerwear

H&M Textured A-Line Skirt in Black

Jan 4

Jan 4 H&M Textured A-Line Skirt in Black

Princess Beatrice, Bottoms