What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 9Apr25-MT

Sergio Rossi Godiva Steel 50 Pumps

Sep 16

Sep 16 Sergio Rossi Godiva Steel 50 Pumps

Grand Duchess Maria Teresa, Shoes

Yves Salomon Cashmere Wool Cropped Jacket in Beige

Mar 23

Mar 23 Yves Salomon Cashmere Wool Cropped Jacket in Beige

Grand Duchess Maria Teresa, Outerwear

Natan Couture Lorna Top in Red

Mar 20

Mar 20 Natan Couture Lorna Top in Red

Grand Duchess Maria Teresa, Tops

Fendi Silvana Bag

Jul 28

Jul 28 Fendi Silvana Bag

Grand Duchess Maria Teresa, Bags