What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Mackintosh Vintage Fiona Raincoat

Queen Letizia, Outerwear

Mackintosh Vintage Fiona Raincoat

Queen Letizia, Outerwear

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Queen Letizia, Outerwear

All tagged 9Aug13-Yorks

Marc by Marc Jacobs Heart-Print Dress in Red/Blue

Dec 22

Dec 22 Marc by Marc Jacobs Heart-Print Dress in Red/Blue

Princess Eugenie, Dresses

Nicholas Kirkwood Snakeskin Cap-Toe Slippers in Blue

Dec 6

Dec 6 Nicholas Kirkwood Snakeskin Cap-Toe Slippers in Blue

Princess Beatrice, Shoes