What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 9Aug23-M

Alexander McQueen Fitted Crepe Jacket in Burgundy Red

Jun 1

Jun 1 Alexander McQueen Fitted Crepe Jacket in Burgundy Red

Crown Princess Mary, Outerwear

Vanessa Bruno Athé Esad Pintuck-seam Cotton Blouse

Apr 28

Apr 28 Vanessa Bruno Athé Esad Pintuck-seam Cotton Blouse

Crown Princess Mary, Tops

Gucci Rectangle Frame Glasses

Mar 23

Mar 23 Gucci Rectangle Frame Glasses

Crown Princess Mary, Accessories, Sunglasses