What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

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November 6, 2026

Latest Find

Featured

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

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Princess Charlene, Outerwear

All tagged 9Aug24-MM

Max Mara Alcano Trousers in Mauve

Aug 9

Aug 9 Max Mara Alcano Trousers in Mauve

Crown Princess Mette Marit, Bottoms

Max Mara Vandea Blazer in Mauve

Aug 9

Aug 9 Max Mara Vandea Blazer in Mauve

Outerwear, Crown Princess Mette Marit

New Balance 530 Trainers in White/Red

Feb 28

Feb 28 New Balance 530 Trainers in White/Red

Crown Princess Mette Marit, Shoes

Louis Vuitton Neverfull MM Tote Bag in Beige Monogram Canvas

Jul 17

Jul 17 Louis Vuitton Neverfull MM Tote Bag in Beige Monogram Canvas

Crown Princess Mette Marit, Bags, Camille Gottlieb

Tom Ford Geometric Shaped Glasses

Mar 10

Mar 10 Tom Ford Geometric Shaped Glasses

Accessories, Crown Princess Mette Marit