What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel meet President of European Parliament

Mar 27, 2026

Crown Princess Victoria and Prince Daniel meet President of European Parliament

Mar 27, 2026

Mar 27, 2026

Latest Find

Featured

Giorgio Armani Asymmetric Coat

Princess Caroline, Outerwear

Giorgio Armani Asymmetric Coat

Princess Caroline, Outerwear

Princess Caroline, Outerwear

All tagged 9Jan26-Z

Leo Lin Aubrey Palm Shirt Midi Dress in Scarlet

Feb 28

Feb 28 Leo Lin Aubrey Palm Shirt Midi Dress in Scarlet

Zara Phillips, Dresses

Finlay & Co Tavistock Sunglasses in Champagne

Apr 20

Apr 20 Finlay & Co Tavistock Sunglasses in Champagne

Zara Phillips, Accessories, Sunglasses

Tilly Sveaas Small Interlock Bracelet in Gold

Apr 19

Apr 19 Tilly Sveaas Small Interlock Bracelet in Gold

Zara Phillips, Accessories, Bracelet

Aspinal of London Camera 'A' Bag in Tan Pebble

Jan 11

Jan 11 Aspinal of London Camera 'A' Bag in Tan Pebble

Zara Phillips, Bags

Tory Burch Miller Soft Sandals in Bourbon Miele

Jan 21

Jan 21 Tory Burch Miller Soft Sandals in Bourbon Miele

Zara Phillips, Shoes

Astley Clarke Solstice Bangle in 18ct Yellow Gold Vermeil

Jul 24

Jul 24 Astley Clarke Solstice Bangle in 18ct Yellow Gold Vermeil

Zara Phillips, Accessories, Bracelet