What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 9Jun24-Ele

Nike Dunk Low Sneakers in White/White/Photon Dust

Jun 9

Jun 9 Nike Dunk Low Sneakers in White/White/Photon Dust

Shoes, Princess Eléonore

Indee Palmspring Vest in Green

Jun 9

Jun 9 Indee Palmspring Vest in Green

Princess Eléonore, Tops

Maje Aries Zodiac Sign Necklace

Jul 31

Jul 31 Maje Aries Zodiac Sign Necklace

Princess Eléonore, Accessories, Necklace