What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

Featured

Anya Hindmarch Bow-Stitched Pouch in White

Princess Eugenie, Bags

Anya Hindmarch Bow-Stitched Pouch in White

Princess Eugenie, Bags

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Princess Eugenie, Bags

All tagged 9May05

Christian Dior Lady Dior Medium Bag in Beige

Aug 6

Aug 6 Christian Dior Lady Dior Medium Bag in Beige

Queen Sonja, Bags

Felipe Varela Stand Collar Blazer in Pink

Apr 16

Apr 16 Felipe Varela Stand Collar Blazer in Pink

Queen Letizia, Outerwear

Felipe Varela Laser Cut Hem Skirt in Gold

Apr 16

Apr 16 Felipe Varela Laser Cut Hem Skirt in Gold

Queen Letizia, Bottoms

Apr 16

Apr 16 Felipe Varela Tailored Blazer in Lavender

Queen Letizia, Outerwear