What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 9Nov18

Sotheby’s Diamond and Kunzite Earrings

Jan 26

Jan 26 Sotheby’s Diamond and Kunzite Earrings

Queen Mathilde, Earrings, Accessories, Princess Elisabeth

Natan Couture Floral Brocade Maxi Skirt

Jan 12

Jan 12 Natan Couture Floral Brocade Maxi Skirt

Queen Mathilde, Bottoms

H&M Pleated Midi Skirt in Burgundy

Oct 8

Oct 8 H&M Pleated Midi Skirt in Burgundy

Princess Beatrice, Bottoms