What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 9Oct07

Jacques Zehnder Glass Bead Gown

Nov 29

Nov 29 Jacques Zehnder Glass Bead Gown

Queen Silvia, Gowns

Chanel Tweed Scarf Coat

Nov 30

Nov 30 Chanel Tweed Scarf Coat

Princess Caroline, Outerwear

Pomellato Veleno Earrings in Quartz

Jun 29

Jun 29 Pomellato Veleno Earrings in Quartz

Charlotte Casiraghi, Accessories, Earrings, Princess Caroline