What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 9Sept13

Hermes Kelly Retourne Bag

Jun 2

Jun 2 Hermes Kelly Retourne Bag

Queen Silvia, Bags

Chanel Small Double Flap Bag with Silver Hardware

Dec 27

Dec 27 Chanel Small Double Flap Bag with Silver Hardware

Princess Madeleine, Bags

Alice + Olivia Dina Suede Pumps in Blue

Dec 8

Dec 8 Alice + Olivia Dina Suede Pumps in Blue

Princess Madeleine, Shoes

Alice + Olivia Kidman Tweed Jacket

Dec 4

Dec 4 Alice + Olivia Kidman Tweed Jacket

Princess Madeleine, Outerwear