What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 9Sept25-Mad1

Mango Flap Chain Bag in Off-White

Sep 9

Sep 9 Mango Flap Chain Bag in Off-White

Princess Madeleine, Bags

Cartier Tank Americaine Watch

Jun 13

Jun 13 Cartier Tank Americaine Watch

Princess Madeleine, Accessories, Watches

Zara High Heel Vinyl Sandals with Rhinestones

Nov 14

Nov 14 Zara High Heel Vinyl Sandals with Rhinestones

Princess Madeleine, Shoes

Self-Portrait Sleeveless Tailored Bouclé and Chiffon Midi Dress

Nov 12

Nov 12 Self-Portrait Sleeveless Tailored Bouclé and Chiffon Midi Dress

Princess Madeleine, Dresses

Cartier Love Bracelet with 4 Diamonds

Jun 21

Jun 21 Cartier Love Bracelet with 4 Diamonds

Princess Madeleine, Bracelet, Accessories, Crown Princess Mary